Brand Positioning | Tourism Uzbekistan

Traditional Uzbek topchan with silk pillows and handmade mattresses
Tapchan sofa, Uzbekistan – traditional outdoor seating during the hot summer months, are a place where people get together, ideas are exchanged and where you can be part of a company.

Increasing  flow of tourists from the U.S. to Uzbekistan


Last night we were invited to Uzbek Embassy in Washington DC, where they hosted leaders of tourism and hospitality industry. The goal was to introduce exotic and not as well known tourism country of Uzbekistan to the American market.

Uzbek Ambassador receiving Skal hospitality honor in Washington DC
Ambassador of Uzbekistan to the United States Javlon Vakhabov with Andres Omar Hayes, President at Skal International Washington DC.

This was their beginning stages of a branding campaign, which needs a lot of brand awareness projects to find the target market who would enjoy experiencing eastern hospitality. While sharing delicious Uzbek cuisine; pilaf made from Uzbek rice, tandoori naan, sumalak and even delicacy horse meat, we enjoyed a video promo about Why to visit Uzbekistan.


 Uzbek cuisine prepared meal at Uzbek Embassy in Washington DC
Embassy of Uzbekistan hospitality. Delicious Uzbek cuisine; pilaf made from Uzbek rice, tandoori naan, sumalak, delicacy horse meat, dried fruits and more…


Since I know very personally the tradition, language and mentality of this country, I was left with a lot of questions and thoughts. The number  one question was since Central Asian countries ( former Soviet union) are mostly visited by European tourists for very popular eco and ethno tourism, while American tourists historically are more interested in entertainment experiences and leisure, will there be enough interest and need for this type of tourism? It might might be something unique or it might remain unknown to the american market.

Uzbek musical instruments and carpet decorating wall
Musical Instruments of Uzbekistan; Doira, Rubab,Nay,Sato,Surnay,Dutor. Embassy of Uzbekistan, Washington, D.C.

It all depends on how strategically the branding and marketing campaigns are positioned to compete with leading tourism destinations. Does the country need branding or Rebranding for a new market?

Spread the love
  • 12
  • 3
  • 18
  • 6

To book a shoot, or ask Joy a question, please select an option below, or e-mail or call (901) 257-9569

I'm a business professional and i need:

How did you hear about JOY RAHAT?

  • Instagram

    • Great headshot is eliminating all unnecessary details! 
Click the link above to book your headshot special with me! #backtowork #headahots #profilephoto
    • Joy Rahat Branding now in Leesburg, VA!

We are getting ready to open our doors to our current and new clients at our VIP loft studio.  Our main goal is to provide the most relaxing and guided luxurious experience.  Your sessions are by appointments and custom tailored. We hope to see you soon! 
More about our services:  #Branding #LeesburgVA #Rebranding #ExecutivePortraits
    • Killing flying time... #businessbook #entrepreneurmindset #emotionalintelligence #garyjohnbishop #reading #airport
    • The Bahamas - very contrasting place for vacation options. 6.3 million guests come to the country each year! 
Since we are traveling as a family of 3, our main priority was to have more activities for kids age 10-12. The Royal at Atlantis was the best option among others with a huge selection of waterparks and activities.

While it is a great place for kids, I personally not fond of crowded place like this. Now we know why it has a second name - Vegas by the sea. The Resort is so huge with gorgeous views but service and food options needed a lot of improvements. Although Ilias is having a lot of fun with these activities, I feel tired and little exhausted  by making choices, where to eat, where to go and avoid the crowd and long lines... What I really like is,  everything outside of this property and traveling to downtown, eating at local restaurants, interacting with locals, drivers and learn more about local culture, life and just have an authentic and simple conversation.

If I had a choice I would prefer to stay in a quite bungalow and enjoy the nature without the overwhelming crowd and less commercialized life. Probably that time will come when Ilias goes to collage?! Today we had the best experience, swimming with dolphins at the Blue Lagoon Island, which is 20 min boat ride from the property.  Amazing and friendly animals... and then enjoy the shallow and sandy beaches of the island.

So far we had experienced only the half of activities at the property and have couple of days left to cover the most of them.

If you have been here before, please share what we should try, visit and eat and experience? 
#Bahamas #familytravel #bluelagoon #bahamasbluelagoon #bohemianfood #photographerslife #travelnotes #tourism #beaches #beachlife #beachday #lagoon #lagoona #kidsfriendlyresort #resortlife
    • "Everything you've ever wanted is on the other side of fear.” Meeting with a client and delivering final Visual Rebranding project. #businessquotes #inspirationalquotes

    Follow Me On Instagram!

  • error: