Joy Rahat Portraits

Grand Opening of Number 1 Dress Boutique in Washington, D.C.


The Power of Personal Branding

Gilda Mizrahi, founder of Signature, has gained national and international recognition over the past 28 years in the fashion industry.

A business often reflects the values, style, and personality of its founder. This is especially true for Gilda Mizrahi, the founder and owner of Signature Dress Shop in Washington, D.C. People do business with those they trust, and that trust is often built on shared values. While many people have heard of the brand name Signature, once they visit and interact with the business, it becomes obvious that the owner’s name is at the forefront of the experience.

Gilda and her husband immigrated to the U.S. in 1990 with two young kids and one on the way. She has since nurtured her business from its infancy to a nationally and internationally recognized brand in the fashion industry. Celebrated by various celebrities, Signature Dress Shop is renowned among powerful women globally and offers international shipping.

Growing Big in a New Location

After 30 years of timeless elegance, Signature Dress Shop has moved to a new location on 5200 Wisconsin Ave in Washington, D.C. This larger space features floor-to-ceiling glass windows, perfect for displaying seasonal collections, and ample parking for guests.

Annie Totah Advocate | Philanthropist | Chairwoman Extraordinaire
Gilda with her guest of honor Annie Totah Advocate | Philanthropist | Chairwoman Extraordinaire

Celebration of the Grand Opening

To commemorate this milestone, Gilda organized an elegant and timeless party, enlisting handpicked vendors to provide her esteemed clients with the ultimate luxury experience.

Reflecting her heritage, she infused Persian flavor, hospitality, and elegance into every detail—from the food and music to personally greeting guests on the red carpet with her spouse and daughter.

Grand Opening of Number 1 Dress Boutique in Washington, D.C.

Persian Hospitality

The centerpiece of the event was a stunning charcuterie table featuring a diverse array of beautifully presented and delicious food, crafted by the vendor Savory Soirée. Each item was designed to delight guests and elevate their dining experience.

Event Catering in DC  charcuterie table

People Who Made the Event

The most diverse and elegant crowd gathered to celebrate Gilda and her family. Guests included many who knew Gilda personally or through friends and family. Like a garden of flowers, Gilda brought together pageant contestants from the DMV area, styling each personally with her latest collections. The guest of honor was Mr. Abraham Maslavi, owner of Jovani Fashion, who attended with his daughter and sales representative to congratulate his long-time business partner who believed in her from the very beginning. Ms. Annie Totah Advocate, Philanthropist ,Chairwoman Extraordinaire and Gilda’s long time friend. Alberto Uclés & Tom Noll * The Artsy Fashion Peacocks, the legendary Ms. Raymone K. Bain, a renowned public relations and public affairs executive who has represented icons like Michael Jackson, Muhammad Ali, and Serena Williams. The room was filled with Gilda’s family, friends, and business owners from the DMV area.

The guest of honor was Mr. Abraham Maslavi, owner of Jovani Fashion

The highlight of the event was a heartfelt speech from Gilda’s daughter Gelareh, who said, “My mom truly sees the beauty in everyone she meets. She sees their beauty before she sees them, and this is the energy of who she is and what she has created around her.”

Grand Opening of Number 1 Dress Boutique in Washington, D.C.

Closing Remarks

I’m excited to present this fashion-style magazine I designed, featuring a summary of the event images along with Gilda’s branded portraits (created during our partnership projects), with the hope that these tangible memories will become part of the history and legacy of your ongoing journey.

I congratulate you once more, my dear friend. You make everyone feel beautiful and special with your signature touch.

With love and admiration,

Joy Rahat

About Signature Dress Shop

Signature is the East Coast’s premier dress boutique. Established in 1990, the shop has the knowledge and experience to help you find the perfect dress of your dreams. Signature carries an exclusive collection of couture designer dresses, prom, pageant, cocktail, day-to-evening wear, and bridesmaid dresses. Signature has been voted Washington, D.C.’s #1 formal store. With over 1,000 dresses in sizes 00 to plus size 30 in stock, we are sure to fit every lifestyle of today’s fashionable women. Gilda Mizrahi, founder of Signature, has gained national and international recognition over the past 28 years in the fashion industry. Supported by various celebrities, Signature is recognized by beautiful and powerful women around the globe and offers international shipping. Signature has received media attention on shows like CBS Great Day Washington, WUSA9-TV, Fox TV, and ABC. Offering in-house alterations with professional designer stylists on-site, we will custom-fit your gown to your fashion vision seamlessly. Allow us to enhance your special moments with an unforgettable signature experience.

+1 (202) 333‑6333 | 5200 Wisconsin Ave. NW Washington, DC 20015 |



Catering presented by Mona: Savory Soirée , DJ Iman, Balloon Designing by Sanaz.

Joy Rahat Best Portraits Photographer In DC, VA

About The Author

Celebrate Any Occasion In Your Life With A Portrait Session

JOY Rahat a published photographer and brand architect, is renowned for her timeless and refined portrait aesthetics. Joy caters to clients in the VA, DC, and MD areas, while also embarking on nationwide journeys to provide personalized business branding & pageant headshots, high school senior portraits, custom family & VOGUE and GQ Style portraits, all conveniently at the client’s doorstep.

Beyond photography, her unique branding approach not only creates stunning portraits but also transforms self and public perceptions. With a diverse portfolio working with top brands and CEOs internationally and nationwide, from small businesses to Fortune 500 companies, Joy Rahat elevates your Personal Brand with her visionary touch. | IG | FB |


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